About Us

Our goal is to bring adventures and smiles across the globe. Through imaginative, creative and most of all fun play.

It's Toy Time, Children's traditional Toy Shop with a modern twist. Find us online and on the high street.

W elcome to Its Toy Time, Family run interdependent children’s toy shop in the heart of Swindon, Wiltshire. Its Toy Time can be found on the high street and via our website and all social media platforms.

Our founder started this world of toys and magic with the goal to get a traditional toy shop back on the high street and bring that much loved memories and feeling back to as many people as he could.

James Marshman, FOUNDER

Award winning, creative, imaginative, learning toys at their best!

H aving fun is a must here at It’s Toy Time. We also love learning whilst having fun this is why we have a ton of Award winning toy and many that have great learning functions. Playing is all about having fun however if you can get the learning factor into play time then its always a winner. This is why we hand pick all our toys and games and really focus on toys that will be fun but will also help teach whether thats with numbers, colours, shapes,letters or just being more soical.

C ome visit us on the high street, 31 Newport Street, Old Town, Swindon, Wiltshire we would love to see you and show you all the wonderful treats and goodies we have on offer.